Netflix’s library contained 90,000 titles at the time. Subscribers on the $5/month plan could only stream two hours of content each month. Anyone who was willing to spend $9/month or more could stream an unlimited number of shows and movies. 2008: The era of binge streaming beginsīy January of 2008, Netflix had expanded the capabilities of its streaming service to the point where it was able to offer unlimited streaming to some of its subscribers. Those with more expensive plans received more hours and those with cheaper plans had less viewing time. People on the $18/month plan could view 18 hours of streams. The more you were willing to pay, the more hours of streaming you could enjoy. In 2007, you had to buy a DVD subscription to use Netflix’s streaming service. The main reason: Blockbuster had beaten Netflix to the market with its own on-demand streaming service, which it dubbed Total Access. Around the same time that Netflix announced that it would begin offering on-demand streams to its customers, The New York Times reported that its stock was down 12%. While it may be hard to believe today, some industry insiders thought that Netflix was on the verge of collapse when it first launched its streaming service in 2007. Here’s a quick look at all of the Netflix price hikes from 2007 to now.Ģ007: The more you pay, the more you can stream The company has tweaked its subscription fees and plans several times over the years. Long-term Netflix subscribers know that price hikes are nothing new. We may receive an affiliate commission from product sales generated through these affiliate links. Flixed.io's contributors and editorial team will often recommend products we believe to be useful for our readers.
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